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Rotating Your Stock

So you’ve jumped in both feet with trading, but you’re just not making the kind of gold that you were hoping to make. And that means that some of your stuff hasn’t sold. And it’s been up for 10 days or longer.

There can be many reasons that stock doesn’t sell.

1.    You may have priced it too high. It simply won’t sell if that is the case. You will need to pull it out and relist it at a more reasonable price. (And I would ask you to please not use the guild store for extra bank space. Create some character mules for that and max out their packs.)

2.    The market may currently be flooded with that particular item. It happens. Stuff that was selling at a good price all of sudden quits selling. This particularly happens during events with items that drop from those events.

You have a couple of options here – either drop your price to the current market or pull it until the price stabilizes. I’ve had some cases where the prices came back up and others where the price permanently dropped. It’s all part of the buying/selling game.

3.    The natural ebb and flow of selling. Sometimes things just become popular and then just as quickly, the fad moves on to something else. This particularly happens when new gear drops.

4.    Changes in the game affect market price. Again – events have a huge impact on market price!

5.   And in case you haven’t noticed, there seems to be a psychological barrier to buying stock that’s been in the store too long.

An example…

One of my guilds lost their kiosk for a couple of weeks. Because of that, not much sold. So when the kiosk did come back up, I was puzzled that much of my “normal” stock wasn’t moving. So I tried this experiment. I took down everything that had been listed in the store for more than 10 days and replaced it with the exact same thing at the exact same price. As a result, it all started selling again. Was I annoyed to pay the listing fee twice? Absolutely! But my goal was to sell and leaving those long-term listed items in the store wasn’t working.

You should NEVER get back items that have expired. You should have replaced them long before that.

So rotate your stock. Check out what other people are listing and think about filling in the gaps. I think you’ll find that your sales will increase.

And don’t forget – please keep your 30 sales slots filled!